Many a times we’ve been asked “how did you start”, “why do you sell underwear”… we love those questions. Why? Because we’re passionate about what we do.

Underwear: As we’ve mentioned in the past, our love of sophisticated men’s underwear came from our travels throughout Europe— which is where we discovered lingerie boutiques that featured men’s underwear! We were so pleased because we had grown tired of the fruit-stand cotton underwear that we’d buy at the American big-box retail stores.

Why we love our underwear purveyors: Most of our underwear comes from Europe and Australia. Europe because they’ve been around enough to learn what’s good and whats not, Australia because.. well… they love undies!

When picking a nice pair of underwear there are a couple of things to consider

• Fabrics: natural materials are always best on the skin. Fabrics that are form fitting but not tight. Fabrics that stretch with you but don’t warp. Fabrics that breathe. These include tencel and modal (made out of wood fiber!), cottons, wools and cashmeres. There also have been significant advances in synthetic fabrics that keep you comfy and cool
• Fit: nothing worse than a pair of undies that ride up your you-know-what… that’s why we hand pick all the the pairs of underwear that we offer. We also have ALL the sizes, from XS to 4XL
• Style: Just like one size does not fit all, some thing goes with styles. We have the classic briefs and trunks you grew up with, but also specialize in boxers, boxer briefs, jocks and exotic. Check out our style guide here (link to UU4m corporate style guide)

Swimwear: Wether you’re going on a cruise with your loved one, a family vacation or training in an olympic pool, we have it all!

• Cruise: we’ve brought in purveyors from Australia for this category. Beautifully printed swim shorts and meticulously crafted swim trunks by Sauvage and Aussiebum.
• Surf: board shorts rule this category ad we’ve got the goods from Penguin and Ambsn
• Training: your official Speedo headquarters. We have training briefs in all sizes and colors as well as googles and jammers. Are you the next gold medalist??

Gymwear: We know you feel your best when you work out your best. We’re here to help you reach all of your goals with our vast collection of Under Armour gymwear. Wether you’re on the track, locker room or training room.

Loungewear: Maxin’ Relaxin’ in the name of the game in this category. Nothing like a soft robe from Bread & Boxers or some comfy PJ’s from 2(x)ist. We’ve got everything you need to feel like a King in your own castle.

Accessories: May we dare to divulge that this is one of our favorite categories? That’s because it’s so vast! Belts made out of recycled bicycle tires from Seattle, Washington. Sunglasses made with wood from Sherwood, Oregon. Wallets made out of aluminum and duck tape. Plus many, many other great items!